Debbie Kruger
Current & recent clients
History & past clients

Established by well-known entertainment writer
Debbie Kruger in Byron Bay in 1994, Kruger PRofiles
soon became a national and then international public
relations consultancy, incorporating communications,
marketing and publicity, as well as journalism and
copywriting services.
While the entertainment industry — particularly music, film, theatre and photography — have been the main business areas serviced by Kruger PRofiles, the consultancy has also branched out into other industries, including lifestyle, tourism, international trade and IT.

With bases in Byron Bay and Sydney, Kruger PRofiles is a sole trading one-person operation, offering unparalleled personal service for individuals, small to medium enterprises and large corporations alike.

With a solid network of media contacts and a vital understanding of the media mind, Kruger PRofiles brings to its clients an ability to achieve positive enhancement of an organisation’s or individual’s profile, fulfilling the client’s need for success through effective communication and creative support.
Kruger PRofiles offers services in a wide range of areas including:

• Comprehensive publicity campaigns
• Media relations
• Artist relations
• Press kit and release writing
• Copywriting
• Co-ordination of publications including brochures,
newsletters and reports
• Advertising campaigns
• Event planning and management
• Effective marketing strategies
• Entertainment industry advice and liaison
• Information research
• Other written communications services including

For a portfolio of Debbie Kruger's journalism work over more than two decades, go to the Writer section of this site.

For more information about services and fees please send Debbie an email.

Gimme That Guitar! was a fundraising tribute concert in Sydney in February 2011 for the family of Harvey James, lead guitarist of Sherbet, who died on 15 January 2011 from lung cancer. Sherbet reformed especially for the night, and also playing were Dragon, Richard Clapton, Ian Moss, Swanee, Kevin Borich, Lindsay Wells, Leo Sayer, Jon English and more. It was my great privilege to do all the PR for this special concert. Click on the logo to go to my very detailed page all about the event, with links to press releases and media coverage in newspapers, online music press, on radio and TV; as well as lots of photos and stories from behind the scenes.

One of my favourite singer-songwriters in the Byron Bay area is Susanna Carman and I'm working with her on her new album release, Circus Girl, in 2011. Check out her website and hear some of her past work by clicking on her logo.

In October 2010 I was subcontracted by Tracey Mair Publicity to work on the Lismore Show, more formally known as the North Coast National, which celebrated its 125th anniversary. Better than your average country expo, it featured a wonderful Regional Food Celebration with cooking shows and loads of yummy local produce to sample, as well as a rodeo competition, art exhibitions, an arena spectacular and more. Click on the logo at right to find out more.

Dirt Girl World is Australia's most successful children's TV series in 2010, and I've been brought on board to do PR for the launch of the first Dirt Girl World CD in June. The music goes far beyond children's entertainment; it's contemporary cross-genre rocking entertainment, with songs based on the message of sustainability, changing lives and potentially changing the world. The creators of the show and the CD are based in the NSW Northern Rivers region so it's nice to be involved with a home-grown project. Click on Dirt Girl, left, to find out more.

Since 2008 I've been a commissioned interviewer for the National Film & Sound Archive's Oral History Program. It's not PR, but it's not strictly journalism either, and as the Archive is a regular client, it's worth mentioning it here. I mainly interview prominent music industry identities, performers and those who have made a significant contribution behind-the-scenes.
As of March 2011 my interviews have included Glenn Shorrock, John Farrar, Glenn A Baker, Frankie J Holden, Jon English, Roger Davies, Dave Faulkner, Ross Hannaford, Wendy Matthews, Deborah Conway, Gyan, Murray Burns, Jonathan Coleman and Richard Lush, with Marcia Hines next on the list.

Pattie Boyd came to Sydney in December 2009 for an exhibition of her photos, mainly depicting the years she was married to George Harrison and then Eric Clapton. The media coverage was huge, thanks to yours truly. Click on her signature to go to a page all about my PR work with Pattie.

Henry Diltz is one of the greatest rock and roll photographers on earth. I've been working for him on and off since I lived in Los Angeles in the late '90s. Click on his famous signature to find out more. To find out about his very exciting first-ever Australian exhibition in November 2008, read the detailed media release.

Liberation Music began releasing re-mastered Sherbet material in July 2006, and I was brought on board to write the all-important press announcement for the release of Sherbet's Superhits CD and DVD, as well as the re-issue of Howzat with bonus DVD. Click on the image to go to Liberation's Sherbet page, and click here to see the beautifully designed press release.

In 2008 I was brought back in to write extensive liner notes for the 2CD Sherbet Anthology, and the accompanying press release.

In July 2008 I helped out with publicity on the Byron Bay Writers Festival, and was able to attend several events. A great literary feast to warm the mind during a cold wet winter! Click on the logo below to find out what was happening.

Sara Tindley recorded one of the most special albums by an Australian singer-songwriter in many years with Lucky The Sun, and I handled the PR for her national CD launch in May 2007. Check out Sara's website to find out more about her.
Paul Costa is a multi-award winning Australian country singer from Victoria with a really classy album called Restoration that I publicised in 2007. Click on his pic and go to his website.
Lou Bradley is a brilliant singer-songwriter who launched her debut album in early 2007. I worked closely with Lou as her personal publicist for four months over the launch period. Check out her website by clicking on the album cover at right.

The inaugural Bangalow Pacific Songwriters Festival took place on October 2006 at the idyllic village of Bangalow, near Byron Bay. I came on board as the Festival Publicist as well as Industry Liaison Consultant and Seminar Coordinator and Host. Click here to see some photos from the day.

Jamm 4 Genes is an Australian music industry initiative, tied in with the popular fundraising event, Jeans For Genes Day. On August 4, 2006, live music venues around Australia teamed with musicians and singers to present today's music for tomorrow's children. Funds were raised for the Children's Medical Research Institute. I was on board as the Jamm 4 Genes publicist. Click on the groovy logo to get all the info.

In 2006 I worked as Senior Publicist with the Sydney Harbour Foreshore Authority through the busy autumn and winter months, looking after events in The Rocks and Darling Harbour precincts. I managed media for Art On The Rocks, Darling Harbour Jazz Festival, the Darling Harbour Winter Concert Series, Aroma Coffee Festival and other free events. Click on the Foreshore Authority's logo to find out more about what the Authority does.

For a few months in late 2005 I had a rare insight into the behind-the-scenes machinations of Apple Computer, the company that creates the coolest computer and music technology on the planet. As Apple Computer Australia's PR Manager, I looked after the publicity launch for the iTunes Music Store, as well as the iPod nano and the fifth generation iPod with video. I don't actually own an iPod, even after working there, but it was fascinating to be in the middle of iPod mania for a while.

DV1 is a film and DVD distribution company in Sydney that I worked with as a consultant Publicity Manager in the second half of 2004. The DVD catalogue mostly comprised of cult classics, genre films (crime, horror, action, comedy) and documentaries. The big project I managed was the Australian theatrical release of the controversial documentary OUTFOXED about Rupert Murdoch's Fox News Network and its questionable approach to "fair and balanced" journalism. Click on the DV1 logo to find out more about the company.
I had a small PR role with the newly formed Elements Music in New Zealand in early 2004, writing publicity materials for the release of a Robert Lamm CD and attending an exclusive showcase performance in Auckland. Click here to find out more and see a lot of photos.

In late 2003 I was contracted as a media consultant to the Australian Trade Commission (Austrade), the Federal Government agency that helps Australian companies win overseas business for their products and services. Click on the link to go to the Austrade website.

And while not technically a client of Kruger PRofiles, it's worth directing your attention to the work I did with the Australasian Performing Right Association (APRA) as their full-time in-house Manager of Communications & Public Affairs from 2000 to 2003, making great strides in the Australian music industry.

Click on the banner below to find out about the earlier days of Kruger PRofiles, during the 1990s, when my clients were in the Lismore, Byron Bay and Brisbane regions, all with far-reaching influences. See me at work and play with NORPA, the Brisbane Biennial, Brisbane International Film Festival, Opera Queensland and more. An illustrious cast of characters fills these pages, from Noah Taylor to Kevin Spacey, Lyndon Terricini to Chanticleer, and many more international Arts and entertainment stars. Many detailed pages – well worth a look.

For more information about services and rates please send me an email.

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